Bay Area Cancer Connections: Building Program Evaluation Capacity

Leaders of this popular cancer support services organization were facing significant changes and challenges when they identified the need to become more intentional and systematic about their program evaluation. Instead of offering stakeholders inside and outside the organization only moving testimonials, they wanted to be able to share with investors and others evidence that they were making measurable benefits to participants’ lives. I was hired to conduct a literature search on what other efforts to reduce the negative impacts of a cancer diagnosis and treatment had concluded and to partner with key staff on clarifying the outcomes they intended to result from participation in the group’s different programs. After these steps, we worked closely together to identify practical, sustainable methods and tools to collect and analyze pre- and post-program data on key participant outcomes.

“This project was a highly valuable experience,” said Executive Director Rina Bello. “You helped us recognize the importance of evaluation in showing our investors that we are improving lives.”

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